Owner and Master under God, Sailing Serafina

Simon Morice has been working for the BBC through the 80's, Simon felt it was time to move on and follow his other passion, sailing. He put himself in a position to become a member of council of the Royal Institue of Navigation, all whilst working for a popular DotCom brand, and dealing with logistics in shipping. As it often does, life threw him a curveball in the form of a family berevement. The family had the idea to create a video celebrating the story of the deceased, using Simon's knowledge and experience from his time with the BBC to create something with real meaning and sentimental value. This reignited his passion for story-telling, so he decided start his own production company.

Wanting to stay ahead of the curve, Simon embraced emerging technologies such as smartphones and home editing software, quickly becoming recognised for his expertise and being invited to join a technical committee for the Royal Television Society. Simon is here today to talk about the importance of story-telling, and how it can add value to your brand and products through your customers eyes.