Choosing The Right Strategy is the most important function of the CEO and Board.
It also provides the framework for the organisation to make decisions.
The most challenging aspect of leading a business is in navigating the inherently imperfect world of allocating limited resources internally whilst anticipating or responding to external threats and opportunities.
‘The Right Strategy liberates the organisation from being merely ‘opportunistic’ to being able to evaluate and to take advantage of the ‘Right’ opportunities. The idea is similar to sailing, where you follow the direction of the wind instead of charting a course to reach the destination.
The perception of value among customers is constantly changing; yesterdays groundbreaking innovation is todays normal situation. New business models are upending industries; agile start-ups can commence with innovative business models much more easily than established mid-size companies. Business as Usual is powerfully influencing movement in established businesses.

Keynote Forum
February 9, 2023